Wylde Jeweller and Goldsmith
Wylde History

icholas Wylde realised his dream of starting his own business in 1987, opening his first shop in Bath at 13 Northumberland Place, at the age of 24. In 2010 he opened another branch in Clifton Village which is often described as Bristol’s exclusive suburb. Both shops work well together and our name is becoming more established than ever.

It gives Nicholas enormous pride and pleasure knowing he has built up a successful business. He has always been grateful to his loyal team as he fully recognises their hard work and commitment which has contributed to the shops’ success.

Our Bristol Sales Team

Meet the sales team in Bristol.

Introducing Shetal, Marcelo, Kamila, and Brano.

Our Bath Sales Team

Nicholas and his Bath team.

Nick Wood is shop manager and heads a fantastic team in Bath. The staff have a great deal of experience in customer service as many of them have worked in the retail and jewellery industry for many years; and some have been longstanding members of the team with over 20 years of service at Wylde’s! All the shop staff have carried out various and challenging jewellery training courses over the years which has helped them when it comes to delivering sound professional advice to our customers.

Our Bristol Workshop

Our goldsmith at the Bristol shop

Marcelo is a very talented goldsmith who works in Bristol creating our jewellery to a very high standard.

Our Bath Workshop Team

Our team of talented goldsmiths have many years of experience between them and have created and repaired a wide variety of jewellery and objet d’art.

From left to right: Calin, Carlos and Fernando.

Our Vision & Ethics


Customer service and satisfaction combined with stunningly original jewellery creations you won’t find anywhere else is at the forefront of Nicholas Wylde’s business vision.

We strive to deliver that same level of dedication and excellence to every single customer, whether they are choosing their own perfect engagement diamond ring or having a piece of costume jewellery repaired. We aim to provide a quality service each and every time, building customer loyalty and trust by delivering an outstanding shopping experience to suit all pockets.

The ‘Wylde Effect’ encompasses many aspects – from pushing the limits of artistic expression with unique bespoke commissions, to ensuring all customers have a day to remember when they enter our stores and browse our sparkling ranges.

Nicholas aims to be the ‘family jeweller’, providing an experienced service that may begin with an 18th birthday ring and then extend to engagement, wedding and anniversary tokens of love.

Our friendly and knowledgeable staff are all fully trained in their respective fields and you can be sure of a warm welcome every time you enter a Nicholas Wylde shop.


Nicholas Wylde promotes ethical business conduct by ensuring that all our materials originate from reliable mining companies committed to the highest standards of social and environmental responsibility. This is of high importance to us, ensuring that our jewellery creations are beautiful in every single way.

Diamond Sources

The Kimberley Process is joint governmental, industry and civil initiative designed to help stem the flow of conflict diamonds – rough diamonds used by rebel movements to finance wars against legitimate powers. . The trade in these illicit stones has fuelled decades of devastating conflicts in countries such as Angola, Cote d’Ivoire, the Democratic Republic of the Congo and Sierra Leone. The Kimberley Process Certification Scheme (KPCS) imposes extensive requirements on its members to enable them to certify shipments of rough diamonds as ‘conflict-free’.  Nicholas Wylde fully supports this international association by sourcing all its gemstones including diamonds from reputable sources.

Gold Mining

Nicholas Wylde embraces the objectives of the “No Dirty Gold” campaign, which establishes standards for the extraction of gold that retail jewellers can use for responsible mining sources.

To fully maintain our responsibility in this objective we ensure all precious metals used by us is supplied by reputable organisations that also fully support these objectives.  We fully support the international standards set to ensure materials we use derive from recognised, audited and approved mining sources.

Paper and packaging

Nicholas Wylde is constantly striving to help the environment by finding greener alternatives wherever possible.  All gifts purchased are beautifully gift wrapped and presented in our new biodegradable bags.

Queen of the Wylde

the bath magazine covers cover design model nicholas wylde queen of the no photoshop natural beauty

The search to find our very first Queen of the Wylde came to a successful conclusion when our panel of six judges (including Nicholas himself) selected a very worthy queen.

Bath resident Isabella Alexander emerged victorious and is the first to wear the crown!

The Queen was selected to wear and model our unique jewellery for our brand new brochure and the photo session yielded some spectacular shots.

So much so, that the Queen was featured on the cover of September’s edition of The Bath Magazine with accompanying article inside!

Cover star Isabella commented on the experience:

“Thank you “Wylde” team for making me look so glamorous!  I have had an amazing experience seeing behind the scenes of a professional photo shoot and being dressed with beautiful, glittering jewellery. What more could a Queen ask for!”

Many thanks to Neill Meenner for the fabulous photo session and come along to meet the Queen during our September instore promotions!

Watch the short video below to discover what goes on behind the scenes of a professional photo shoot and witness the crowning of our very first Queen of the Wylde!

And watch the second video for an interview with the Queen of the Wylde with a funny compilation of outtakes and bloopers at the very end!

There have been a number of occasions over past years where Nicholas Wylde has celebrated industry achievements for his reputation and service within the jewellery trade. He has been praised for his success as an independent jeweller and has been awarded a national UK Jewellery Award.

In 2013 Professional Jeweller magazine nominated and featured Nicholas in their annual listing of the Hot 100 UK jewellery professionals. It is with great honour Nicholas has achieved this recognition as it covered businesses within the jewellery industry all over the UK and Ireland; announced as the jewellery industry’s most impressive leaders and innovators in their field.


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