Our Vision & Ethics




Customer service and satisfaction combined with stunningly original jewellery creations you won’t find anywhere else is at the forefront of Nicholas Wylde’s business vision.

We strive to deliver that same level of dedication and excellence to every single customer, whether they are choosing their own perfect engagement diamond ring or having a piece of costume jewellery repaired. We aim to provide a quality service each and every time, building customer loyalty and trust by delivering an outstanding shopping experience to suit all pockets.

The ‘Wylde Effect’ encompasses many aspects – from pushing the limits of artistic expression with unique bespoke commissions, to ensuring all customers have a day to remember when they enter our stores and browse our sparkling ranges.

Nicholas aims to be the ‘family jeweller’, providing an experienced service that may begin with an 18th birthday ring and then extend to engagement, wedding and anniversary tokens of love.

Our friendly and knowledgeable staff are all fully trained in their respective fields and you can be sure of a warm welcome every time you enter a Nicholas Wylde shop.


Nicholas Wylde promotes ethical business conduct by ensuring that all our materials originate from reliable mining companies committed to the highest standards of social and environmental responsibility. This is of high importance to us, ensuring that our jewellery creations are beautiful in every single way.

Diamond Sources

The Kimberley Process is joint governmental, industry and civil initiative designed to help stem the flow of conflict diamonds – rough diamonds used by rebel movements to finance wars against legitimate powers. . The trade in these illicit stones has fuelled decades of devastating conflicts in countries such as Angola, Cote d’Ivoire, the Democratic Republic of the Congo and Sierra Leone. The Kimberley Process Certification Scheme (KPCS) imposes extensive requirements on its members to enable them to certify shipments of rough diamonds as ‘conflict-free’.  Nicholas Wylde fully supports this international association by sourcing all its gemstones including diamonds from reputable sources.

Gold Mining

Nicholas Wylde embraces the objectives of the “No Dirty Gold” campaign, which establishes standards for the extraction of gold that retail jewellers can use for responsible mining sources.

To fully maintain our responsibility in this objective we ensure all precious metals used by us is supplied by reputable organisations that also fully support these objectives.  We fully support the international standards set to ensure materials we use derive from recognised, audited and approved mining sources.

Paper and packaging

Nicholas Wylde is constantly striving to help the environment by finding greener alternatives wherever possible.  All gifts purchased are beautifully gift wrapped and presented in our new biodegradable bags.

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