Wylde LGBTQ+ Mainstream Campaign

Nicholas Wylde Jeweller's First LGBTQ+ advert in a major mainstream campaign

We are delighted to announce that it look’s like we’re the first independent jewellers in Bath and Clifton to run a LGBTQ+ inclusive campaign in a non-specific LGBTQ+ local publication!

Despite having run LGBTQ+ materials online and in publications before, with our Engagement Campaign launching this summer we found it time to start representing the underrepresented customers that walk through our doors in major ‘full-page’ style, that wasn’t only posted in specific LGBTQ+ community magazines like ‘Diva‘. In the thirty+ years that Wylde Jewellers has been trading, we’ve had people from all walks of life in both our Bath and Clifton stores, and without ‘pandering’, especially in the advert itself, it was clearly time to represent them in a major campaign.

The picture above see’s a down-to-earth, 20 to 30 something couple with a Wylde Flower Diamond® ring on the finger; while the inspiration for the title words ‘defining moment’ summed up for us the amazing moment you just know that this is the person you’re going to be with for the rest of your life. Our advert went out to all the local publications we are currently working with, and will be again. It is our hope that it brings some joy to the young and old in every community and tothe  people in particular that are dreaming of their future forever moments with the Wylde Flower Diamond® and all it represents in growth, love, and embracing who we were born to be.

Love is love!

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