Fenwicks on New Bond Street is one of London’s finest department stores.

Nicholas Wylde is launching his bespoke diamond collection with a pop up shop at London’s exclusive department store Fenwick. The Wylde Flower Diamond® pop-up shop opens on the 5 May until 1 June in Bond Street.

Nicholas celebrated 25 years in the jewellery business by creating the Wylde Flower Diamond® and has been voted as one of the Hot 100 Jewellers in the country.

“It’s been my goal since I was 24 with just 12 rings in my first shop window to one day have a presence in London,” says Nicholas.

“I’m so proud to have been asked to showcase my amazing Wylde Flower Diamond® at such a highly respected store as Fenwick. My patented Wylde Flower Diamond® is truly a cut above the rest.  This exquisitely faceted diamond outshines the more traditional round diamond.  The way it is hand cut can make the stone appear 10% larger than any other diamonds of the same size.”

His Wylde Flower Diamond® has 24 more facets than a standard brilliant cut which not only gives it the unique flower image but an extraordinary sparkle. Each stone comes with its own certificate from the International Gemological Institute and the words Wylde Flower and an individual number are lasered onto the girdle of the stone.

Fenwick customers will be able to buy this bespoke diamond set as a pendant, earrings or ring. There will also be other collections to browse including the Flower, Petal, Leaf and W collections. The Wylde Flower Diamond® bringing the two symbols of love together.

Pop-ups which originated as a way to fill empty shops have become a sophisticated trend that give retailers the chance to display new products and try out brands. Nicholas is hoping that he will have a long term presence in London although his main custom is here in the South West.

“Once London is set up, I’ll be back in Bath and Bristol working closely with my brilliant team to look after my loyal clients,” says Nicholas.